Reach the right audience, at the right time, on the right platform through a paid media marketing strategy.
Paid Media Process
Our 5 step SEO process ensures that your business gets the most out of our services
Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Define client information & business goals along with all required information to properly complete discovery process
Paid Media Audit
Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics
Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk
Paid Media Strategy
Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budget
Landing Page & Campaign Setup
Adjust website copy based on a cohesive content strategy to reflect targeted keywords found during the keyword research phase
Analysis & Reporting
Monthly Performance Report
Define client information & business goals along with all required information to properly complete discovery process.
Keys To A Successful Paid Media Campaign
Selection Of The Proper Keywords
The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated.
Whether you’re running a paid search campaign, or a social media advertising campaign, it’s essential that the proper reporting is completed. This way, we can identify what works best for driving conversions and reaching your goals, and optimize your campaigns based on those findings on a regular basis
Landing Page Creation and Optimization
Monthly link building and content outreach takes place in order to augment ranking growth
Enhanced Targeting With Paid Media Marketing
Another great advantage of Pay Per Click advertising is the flexibility it offers in terms of delivery. There are a number of PPC techniques you can use to create an audience that is most likely to be your target audience:
Ready to discuss your project?
We Love to Work on Your Project