Paid

PaidMedia

Reach the right audience, at the right time, on the right platform through a paid media marketing strategy.

Paid Media Process

Our 5 step SEO process ensures that your business gets the most out of our services

Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Discovery

Project Brief

Define client information & business goals along with all required information to properly complete discovery process

Paid Media Audit

Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics

Keyword Research

Define target keywords for AdWords, or other PPC campaigns based on business goals outlined in the project brief and identify opportunities from the paid media audit
Competitive Analysis

Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk

Strategy

Paid Media Strategy

Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budget

Measurement Planning
Document measurable short-term and long-term goals to evaluate campaign performance
 
 

Landing Page & Campaign Setup

Content Implementation

Adjust website copy based on a cohesive content strategy to reflect targeted keywords found during the keyword research phase

Technical Implementation
Implement edits to the website’s coding based on the strategy recommendations. This could include changes to landing page elements such as meta descriptions, internal links, or anything that would help support the overarching objective of the campaigns

Optimisation

Short-Term Adjustments
Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)
Campaign Adjustments
Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)
 
 

Analysis & Reporting

Monthly Performance Report

Define client information & business goals along with all required information to properly complete discovery process.

 
Quarterly Review
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.
 
 

Keys To A Successful Paid Media Campaign

Selection Of The Proper Keywords

The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated.

Ongoing Analysis

Whether you’re running a paid search campaign, or a social media advertising campaign, it’s essential that the proper reporting is completed. This way, we can identify what works best for driving conversions and reaching your goals, and optimize your campaigns based on those findings on a regular basis

Landing Page Creation and Optimization

Each landing page should be tailored to your unique products or services, and optimized for the keywords you’re targeting in your paid media efforts. With each ad campaign that you drive visitors to your site with, each landing page should be relevant to the content in that campaign.

Link Building

Monthly link building and content outreach takes place in order to augment ranking growth

Enhanced Targeting With Paid Media Marketing

Another great advantage of Pay Per Click advertising is the flexibility it offers in terms of delivery. There are a number of PPC techniques you can use to create an audience that is most likely to be your target audience:

Keyword Targeting

Uses keywords designed to direct visitors who are likely to be interested in your products and services. RELEVANCE & MATCHING CONTENT

Geographical Targeting

f you are only looking to attract local customers, you can specify that your ad run only on results geared to your neighborhood, your city or your state (i.e. Manhattan Dentist).

Timing

PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers.

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